Comcast just lately banned commercials featuring some forms of guns, but does it really have a problem with archery, too?
simply ask Bob’s Little sport retailer in Glassboro, N.J., which was advised through Comcast that a commercial it had aired for years on numerous channels was not allowed on television as a result of it depicts guns and bows and arrows being fired.
“They did not want both one shown on television and requested if shall we redo our ads to no longer show any guns or to point out the archery being shot,” said Wendy Copenhaver, Bob’s Little game retailer’s office supervisor, in a telephone interview with The Huffington publish on Monday.
Comcast had even really helpful the manufacturing company that filmed the commercial a number of years in the past, Copenhaver also told HuffPost. The ad used to be then shown on 10 to 12 networks all over New Jersey and Pennsylvania, including ESPN, Animal Planet and lifetime, she stated.
but, Copenhaver went on to claim, a Comcast representative advised her in February in regards to the exchange in policy, which came about after Comcast bought the rest stake of NBCUniversal previous that month.
Comcast’s new coverage bans commercials for a lot of types of non-hunting guns, like handguns and semi-computerized firearms, consistent with the los angeles occasions. The Bob’s Little sports keep business featured people capturing handguns.
“in step with long standing [sic] NBC insurance policies, Comcast spotlight has decided it will not settle for new merchandising for firearms or weapons moving ahead,” Comcast highlight spokesman Chris Ellis instructed HuffPost in an e-mail. “This policy aligns us with the guidelines in location at many media organizations.”
When requested if bows and arrows could be categorised as looking tools, Ellis said that Comcast generally accepts advertising for archery.
(Hat tip, PJ Media)